AgroInsights- Regenerative Ag

June 29, 2023

Why are you here?

Jill Herold, Sales Agronomist US West


I recently attended the Potato Sustainability Alliance Summer Symposium. I am amazed at how well and how quickly they are progressing in the realm of defining sustainability and quantifying all the different aspects under the umbrella of sustainability and regenerative agriculture. One key takeaway from one of the breakouts for me was the question, “Why are you here?” Each member of the group had a different reason, some to learn, some to add to the story, and others to contribute to something bigger than themselves, to lend their knowledge, time, and expertise to a greater cause.


So, I ask you, “Why are you here?” Why are you looking to be a part of sustainability and regenerative ag practices? When you ask most producers, they will answer they are sustainable, or else they wouldn’t still be producing. So why are they here? Could it be a desire to leave the planet better than how they found it? Could it be the desire to hand off an operation to the next generation? Could it be a producer’s passion and love of his craft? Could it be that there are continuous new technologies being introduced helping to improve yields and profitability, all while improving the metrics of sustainability and regenerative ag practices? Or perhaps it could be a little of all of the above?


NACHURS® has always been at the forefront of environmental stewardship since its inception in 1946. NACHURS was one of the first companies in the United States to embrace the 4Rs (a fertilizer institute mandate to promote environmental stewardship by using the right rate, the right source, the right placement, and the right time). NACHURS brand liquid fertilizers have been on the standard of high quality, low salt fertility products. Over seven decades later, our seed-safe, non-corrosive, in-furrow products are still the foundation of our product portfolio. In 2010, NACHURS launched its Bio-K® product line. This technology is based on research experiments and trials done by leading researchers and academia since the beginning of the 1970s. 


We believe that being sustainable also means incorporating regenerative agricultural practices. Our Bio-K is more than a nutrient. It’s a soil and plant health promoter focusing on the regenerative aspects of improved nutrient delivery and plant health that can be applied via various methods.


We firmly believe our products help producers reduce inputs, increase yield, mitigate drought stress, reduce irrigation water use while improving irrigation efficiency, preserve biomass, decarbonize, improve soil health, and help increase soil microbiome, all while increasing the marketable yield of their crop. This is why we are here. This is the reason we are members of organizations like the Potato Sustainability Alliance.



Contact your local NACHURS® rep or retailer for more information.


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